Bumblebee Food and The Broth Lab have officially formalised their strategic partnership with the signing of a Memorandum of Understanding at the Sharjah Entrepreneurship Festival 2026. The collaboration marks a significant milestone for the UAE’s food technology and health sectors with the introduction of the world’s first bone broth cookies for children.
A New Category in Children’s Nutrition
The innovative product has been created to bridge the gap between fun snacks and functional nutrition. The cookies incorporate the nutrient-rich benefits of slow-simmered bone broth, including collagen, amino acids such as glycine, and essential minerals, presented in a child-friendly format. The range includes options such as gluten free cookies, artisanal cheese crumbles and spiced crumbles, all enriched with The Broth Lab’s grass-fed, hormone-free Mini Moo bone broth.
Driving a National Health Agenda
The partnership aligns with the UAE’s National Strategy for Wellbeing and broader efforts to address childhood obesity by reducing the consumption of trans fats and refined sugars.
“We are incredibly proud to join forces with The Broth Lab to bring to market a product that truly does not exist anywhere else in the world. By signing this MOU at SEF, a hub for local innovation, we are reinforcing our commitment to the ‘Made in UAE’ movement. Our mission has always been to provide mothers with a ‘farm-to-freezer’ solution that is both convenient and uncompromising on health. These cookies are more than just a snack; they are a nutritional tool designed to support brain development, immune strength and gut health in a way that is accessible for busy modern families.”
Qadreya Al Awadhi, Founder and CEO of Bumblebee Food
Built for Better Nutrition
The collaboration combines Bumblebee Food’s expertise in developing child-friendly textures and flavours with The Broth Lab’s focus on gut health and nutrient-dense ingredients. The product range includes four flavours beetroot, banana, cheese crumbles and coconut.
Key features include:
- First of its kind as the only cookie globally to incorporate real bone broth
- Locally sourced ingredients supporting UAE farmers and sustainable production
- Nutrient dense formulation rich in protein and essential minerals
- Free from artificial preservatives, refined sugars and trans fats
The new bone broth cookie range is available through Bumblebee Food’s online platform and selected retail partners across the UAE.
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