ASUS recently held its first-ever Techsphere Forum in Dubai, bringing together end users and partners to experience the company’s latest products, solutions, and innovations. Attendees explored a wide range of innovative products, including the award-winning ExpertBook P5405 Copilot PC and the lightweight ExpertBook B9403. Also on display were the rugged Chromebook CR1204 for education, the Chromebook Plus CX1405 that comes with 12 months of Google One AI, and the versatile P470VA All-in-One PC.
Mohit Bector, Commercial Head, UAE & GCC, ASUS Business, said:
“The UAE remains an integral part of our regional strategy. With a diverse community that embraces new technologies, this country will continually attract the best talent. The ASUS Techsphere Forum is an opportunity for us to meet with these customers and understand how our products and solutions can meet their evolving needs. We look forward to continuing our support for the UAE’s AI Strategy, delivering technologies that empower enterprises and students.”
The forum underlined ASUS’s mission to advance smarter technology through AI-ready, purpose-built devices while supporting the UAE National Strategy for Artificial Intelligence 2031. This strategy aims to position the UAE as a global leader in AI by developing talent, nurturing industries, and building a robust AI ecosystem.
Insightful Panel Discussions on AI
The evening featured two engaging panel discussions:
- From Data to Decisions: Leveraging AI Across Industries explored how every business is becoming an AI-driven company, highlighting AI as an essential foundation for future growth.
- AI-Powered Workspaces and the Future of Work emphasised the importance of integrating AI into daily operations, with a focus on maintaining transparency and compliance.
Focus on Sustainability
ASUS also reinforced its commitment to sustainability, outlining how it integrates environmentally conscious practices into design and manufacturing. This includes the use of sustainable materials in both products and packaging, as well as compliance with international standards such as EPEAT, ENERGY STAR 8.0, and RoHS.
Looking Ahead
The ASUS Techsphere Forum in Dubai follows a series of successful events across the Middle East that demonstrate the performance and reliability of ASUS products. Visitors to GI
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