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University of Europe for Applied Sciences in Dubai Unveils Distinguished Faculty for 2024 Launch

by Belinda Breeze

Visionary Leaders in Education and Technology Join UE Dubai to Shape the Future of Innovation and Learning

In the centre (from left to right): Professor Dr. Eman AbuKhousa, professor of Data Science at UE Dubai, Professor. Dr. Maurits Van Rooijen, President of the University of Europe for Applied Sciences in Germany and UE Dubai, Professor Dahlia, Professor of Visual and Experience Design at UE Dubai


The University of Europe for Applied Sciences in Dubai (UE Dubai) is gearing up for its highly anticipated launch in 2024. In preparation, the university is delighted to unveil its distinguished faculty members, who will play integral roles in shaping the academic landscape and driving innovation in education and technology.


Bringing a wealth of global academic leadership to the institution, Professor. Dr. Maurits Van Rooijen serves as the President of the University of Europe for Applied Sciences in Germany and is the founding President of its Dubai branch. With a distinguished academic career spanning over 40 years, Professor van Rooijen serves also as the Board Chair for IBAT College in Dublin, and served leadership roles at IC University in Amsterdam, London College for Contemporary Music and London School for Business and Finance. His journey spans visiting professorships at Cambridge University and the University of Pennsylvania. In the late 1980s, transitioning to administration, he assumed key leadership roles in multiple countries, including the UK, the Netherlands, Germany, and Australia, overseeing various institutions.

Professor. Dr. Maurits Van Rooijen and Prof. Dr. Eman 

His visionary leadership experience spans both state-funded and private non-profit institutions, covering a diverse range of higher education establishments. This includes renowned research-intensive universities like Leiden University, as well as professional education-focused institutions such as the University of Westminster in London and the University of Europe for Applied Sciences in Germany. Notably, Professor van Rooijen served as the CEO and Rector Magnificus of Nyenrode Business University in the Netherlands, known for its corporate funding and exceptional reputation. Recognised globally, he has received prestigious awards such as the Constance Meldrum prize for Vision and Leadership from the European Association for International Education (EAIE). A passionate advocate for educational innovation, his work emphasises socio-economic impact, globalisation, industry engagement, widening participation, experiential learning, digitalisation, and entrepreneurial education. Professor van Rooijen earned his academic degrees from University of Utrecht, in the Netherlands where he started his career and earned acclaim for pioneering work in sustainable urbanisation.


As the Dean of Art & Design at the University of Europe for Applied Sciences’ Innovation Hub in Potsdam, Professor Johannes Kiessler brings a wealth of experience in orchestrating design management and strategic marketing. Serving as the Program Director for the M.A. Innovation Design Management, his professional journey encompasses consultancy in design management, implementation, and strategic marketing for various companies. He serves as Academic Director for Campus Development and Corporate Partnerships and is also the founder of Eckhardt & Kiessler, a design firm based in Milan and Berlin. Professor Kiessler is a dedicated lecturer and educator, covering key areas such as innovation and ideation methodologies, project management, entrepreneurship, branding and design management. Holding a Master’s degree in business marketing from Freie Universität Berlin and a Bachelor of Science in Industrial Design from Art Center College of Design in Europe, his work has garnered recognition through prestigious awards, including the Reddot Award, Good Design Award, and ID Annual Design Review.


A visionary in enterprise systems, Professor Dr. Eman AbuKhousa serves as a professor of Data Science at University of Europe for Applied Sciences in Dubai with an unwavering passion for shaping the future of digitalization and BIG data analytics. In addition to her academic role, Dr. AbuKhousa has over 20 years of experience as a consultant and business owner. She seamlessly integrates theoretical knowledge with personal insights, a unique approach held at UE Dubai that enriches the student learning experience. Prior to her tenure at UE Dubai, Dr. AbuKhousa held the position of Assistant Professor at the Higher Colleges of Technology in Al Ain, playing a pivotal role in shaping the intersection of education and technology. Her commitment to knowledge advancement is evident in her co-founding role at Anchor IT Consultancy in Dubai.


Dr. AbuKhousa’s entrepreneurial spirit shines through her contributions to digital systems across organizations in the Middle East, introducing the innovative Metaverse platform, MiLex. Her diverse career spans Modul University, UAE University, and key roles at organizations such as Tawam Hospital and Glory Horizons Trading Co LLC in Dubai, along with the Sheikh Mohammed IT Educational Project. Reflecting her dedication to education and technology, her Ph.D thesis showcases ground-breaking research on data-driven strategies for education.

Professor Dahlia Mahmoud joins the University of Europe for Applied Sciences in Dubai as Professor of Visual and Experience Design. A cultural and creative industry expert, higher education strategist, and transformative leader, she brings a wealth of knowledge to the academic community. Formerly the Associate Professor and Dean at The American University in the Emirates, she orchestrated enhancements in creative programs. In her role as Associate Professor and Acting Dean at European International College, she worked extensively in reframing cultural tourism’s role in the creative sector.

Professor Mahmoud’s diverse career spans academia, creative consulting, and pivotal roles in advertising firms. She led ground-breaking initiatives with governmental entities, including the Ministry of Education and Ministry of Culture and Youth in UAE. An active participant in international conferences and exhibits, her research covers design education, cultural preservation, and entrepreneurship. Professor Mahmoud’s work has earned numerous accolades, including federal recognition for exceptional innovation management. She steadfastly advocates for education and creative practices, actively empowering women throughout her influential career.


Both Professor Dr. Eman AbuKhousa and Professor Dahlia Mahmoud have been recognised by the German Ministry of Education, becoming the inaugural recipients of the German professorial titles in the UAE.


As UE Dubai marks its official opening in 2024, it assembles a dynamic team of seasoned professionals bringing extensive experience from both academia and the business world. UE Dubai’s faculty members bring a wealth of practical insights to their students, blending hands-on experience with indispensable theoretical knowledge tailored for today’s competitive job market. Additionally, the unique fusion of UAE-Germany intercultural connections promises an enriching university experience, fostering cross-cultural exchanges that not only broaden perspectives but also offer students exciting networking opportunities.

Applications are now open for UE Dubai, for more information