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Nurturing the Next Generation of Content Creators, Engineers and Entrepreneurs

by Eddie Rayner

TheUniversity of Wollongong in Dubai (UOWD) recently hosted three Summer Camps featuring interactive sessions for high school students looking to get a head start in their careers.

The Summer Camps took place from 13-15 July from 10.00 am – 3.00 pm at the Campus of the Future in Dubai Knowledge Park and catered to a total of 100 students during the duration of the camp.

Through the course of the camp, UOWD held workshops, talks and group projects for three camps including Media & Design, Business & Commerce, and Engineering & Computer Science.

The camps offered complimentary access for all high school students across grades 10 to 13 to develop skills and gain an insight into real-world work environments.

The Media & Design camp enabled students to use their creativity to conceptualise, design and create a short advertising campaign. The camp was attended by high-school students with varying interests in STEM, Business, and IT, in addition to Media & Design. The students had the chance to work in a professional setting in the Media Lab and Podcast Studio with high-quality broadcast equipment such as RØDE microphones and Black Magic cameras.


The Media & Design camp enabled students to use their creativity to conceptualise, design and create a short advertising campaign


They also had the chance to meet and gain insight from the current crop of media students at UOWD. On the final day of the camp, students presented their advertising campaigns to fellow participants, current media students and media faculty and got a feel of the practical, real-world experience in digital marketing, social marketing, as well as media design.

The Business & Commerce camp focused on two key themes: Digital Business Design and Implementation, and Artificial Intelligence in Business/Business Analytics. Students had the opportunity to apply useful tools and techniques to create a website for their business. The course was part of a competition where students showcased their digital creations to win awards and medals.

The competition was a huge success, with all students presenting their innovative business ideas to mock investors.

The Engineering & Computer Science camp was hosted as a Robotics and AI camp, followed by a competition on the final day. Students had the opportunity to experience hands-on robotic experiments ranging from assembly and programming to implementation and deployment. At the end of the camp, a total of 10 teams showcased their projects.


The competition was a huge success, with all students presenting their innovative business ideas to mock investors


Overall, UOWD’s three-day Summer Camps served as the perfect gateway for students to immerse into a productive environment of fun and learning.

As per a recent study conducted by the University of Waterloo’s Healthy Communities Research Network, summer camps as these are designed for students who are ‘over-programmed’ and provides them with an environment to freely learn, grow and develop their capabilities.  Such camps are opportunities for students to foster their emotional intelligence (or EQ), self-confidence, independence, healthy living, environmental awareness, learning, leadership and other skills that can be carried into adulthood.

UOWD has several options throughout the year for high school students looking for productive ways to spend their break.