In an era where misinformation and digital disruption dominate headlines, the American University of Ras Al Khaimah (AURAK) is setting the standard with a forward-thinking mass communication program in the UAE. Ranked among the Top 500 universities in the 2025 QS World University Rankings—and sixth nationally—AURAK is shaping media professionals ready to meet global demands with ethics, skill, and social responsibility. This four-year program is meticulously designed to produce competent professionals equipped with practical skills, social commitment, and ethical standards.
Inside AURAK’s Mass Communication Program in the UAE
The Bachelor of Arts in Mass Communication is a four-year, industry-aligned degree focused on journalism, PR, advertising, digital media, and communication ethics. Students explore everything from media law and ethics to advanced digital media production, gaining real-world experience through internships and applied research.
Key courses like:
- News Writing & Reporting
- Media Law and Ethics
- AI Tools in Data Journalism
equip students to critically evaluate information and combat disinformation in today’s complex media ecosystem.
Preparing Students for a Dynamic Digital Landscape
The digital media market is booming—valued at $832.99 billion in 2023 and projected to grow at a CAGR of 12.8% through 2030. The public relations industry is on a similar growth path, expected to reach $214.9 billion by 2030.
AURAK’s mass communication program in the UAE offers specialized tracks in:
- 📲 Digital Media
- 📢 Public Relations
These concentrations position graduates for top-tier roles in content strategy, corporate comms, media analytics, and reputation management.
State-of-the-Art Facilities Enhancing Learning
AURAK continues to invest in infrastructure to support its academic programs. The university recently inaugurated two new buildings: the Saqr Library and the Abdulla Bin Ali Al Sharhan Arts and Sciences Building. The latter houses classes for general education subjects, undergraduate students in Biotechnology and Mass Communication, and master’s programs in Educational Leadership. These facilities provide students with access to modern classrooms, science labs, and audio-visual studios, enhancing the learning experience.
Also read: AURAK Campus Continues Expansion by Opening Two New Buildings
Career Opportunities for Graduates
Graduates of AURAK’s mass communication program are well-equipped to pursue careers in journalism, public relations, advertising, digital media, broadcasting, and more. They find opportunities in traditional news outlets, online media organizations, government agencies, non-profit organizations, and the corporate sector. The program’s emphasis on ethical content creation and critical thinking ensures that graduates can navigate the complexities of the modern media environment.
Why AURAK’s Mass Communication Program in the UAE Is Built for the Future
As AI, data journalism, and immersive media reshape communication, AURAK ensures students are not just media creators—but responsible content leaders. The program embeds media literacy, fact-checking, and social ethics into every course, empowering students to elevate truth over trends.