by Belinda Breeze

Founded by Hanah Victoria, KIDD is a children’s clothing brand founded in 2023.

All the designs are a fusion of playful innovation and thoughtful craftsmanship, resulting in a wardrobe that resonates with the personalities of the little ones who wear them. Beyond the stitches and seams, Kidd is a manifestation of Hanah’s vision—where design sketches come to life, and children’s fashion becomes a vehicle for spreading joy and mindfulness. Here, Hanah takes us through the ins and outs of children’s clothing and how it can affect things such as self-expression and discovery.

Throughout childhood, where every moment contributes to the shaping of young personalities, one often overlooked aspect is the significance of children’s clothing. Beyond the adorable patterns and miniature sizes lies a realm of subtle messages, conveying much more than meets the eye. In this age of self-expression, understanding the nuances of fashion psychology for kids unveils a fascinating narrative about their developing identities. Children’s clothing serves as a canvas for selfexpression, providing a platform for them to communicate their personalities. Bright, vibrant colours may signify a lively nature, while muted tones could reveal a more reserved one. The choices made in the wardrobe mirror the child’s preferences, laying the foundation for a sense of identity that goes beyond fabric and stitches. Themes and characters adorning kids’ attire offer a window into their inner worlds. Whether it’s superheroes, animals, or beloved animated characters, these choices reflect the child’s interests and passions. Parents may notice a scientist in a lab coat or a tiny explorer junglethemed outfit, signalling the early stages of a child’s curiosity and imagination.

Beyond individual expression, children’s clothing also influences peer interactions. Shared interests in clothing choices can form bonds among youngsters, creating a sense of belonging. As children navigate the intricate terrain of social development, their clothing choices become a tool for self-discovery and empowerment. When parents encourage autonomy in selecting outfits, it promotes a sense of responsibility and self-esteem. The act of choosing one’s clothes becomes a small yet significant step in developing decision-making skills and fostering a positive self-image. By understanding the messages embedded in kids’ clothing, we gain insights into their evolving personalities, interests, and aspirations. As parents and caregivers, recognising the significance of these choices allows us to nurture an environment where children can express themselves authentically, fostering a generation that embraces diversity and self-discovery.

Children often rely on positive reinforcement and encouragement to build confidence and a positive self-image. Affirmations can help instil a sense of self-worth and resilience in them, laying the foundation for a healthy mindset as they navigate life’s challenges. In the formative years of childhood, affirmations play a crucial role in shaping a child’s self-perception and emotional well-being and serve as powerful tools to nurture their growing minds and hearts. Affirmations, offered with sincerity and consistency, contribute significantly to them, nurturing a generation of resilient, confident, and emotionally intelligent individuals. Therefore, recognising the importance of affirmations for your little ones is a fundamental step in laying the groundwork for their future well-being and success.

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