On 13 November, 2025, Quantum Media, in partnership with WILD Talent Education, hosted a high impact UAE Education Market Access and Networking Reception for The Tutors’ Association and UK education founders seeking clarity on how to scale successfully in the region.
The session was hosted and moderated by Emma Burdett, Founder of WILD Talent Education, leadership expert and board member in Africa. The event brought together sector leaders, founders and operators, offering practical insight on navigating the UAE education ecosystem, licensing structures, visibility, recruitment, innovation and leadership.
Delegates heard from a strong speaker line up including John Nichols (The Tutors’ Association), Laura Wojciechowski (Quantum Media), Rachael Wilding (Edsidera), Phil Redhead (EdV Consultancy) and Ahmad (Rahet Albal Business Centre).
Quantum Media’s Role
Quantum Media designed, organised and led the trade mission event in collaboration with The Tutors’ Association, ensuring the UK delegation received a practical and honest view of the UAE education sector.
As a specialist media and market entry partner across the UAE, Saudi Arabia and Africa, Quantum Media supports international organisations with regional expansion, market positioning and high impact visibility. The team works closely with education companies, brands and investors to open doors, build strategic partnerships and guide market readiness.
Their work spans media outreach, launch strategy, education market research, editorial coverage, brand profiling and country-specific expansion support. Quantum Media is the parent company behind Education UAE, Education Saudi and Education Africa, giving them deep insight and regional access across the GCC and the continent.
Founder and CEO, Laura Wojciechowski shared how international brands can build visibility quickly, understand the local landscape and connect with the right partners to scale sustainably. Her message centred on clarity, connection and consistent visibility as the foundations of successful market entry.
Laura Wojciechowski said:
“This was Quantum Media’s first trade mission event of this kind. I could not be prouder. Hearing one delegate say it was ‘one of the best trade mission sessions they had been on’ was incredibly affirming. The level of engagement, openness of discussion and the quality of connections made reflected the ecosystem we have built. It reinforces why Quantum Media leads education marketing and market entry across the UAE and Africa, helping empower brands to scale with confidence.”
Event Content and Insights
Speakers shared practical market insights, operational realities and the common watchouts for companies entering the UAE. Themes included talent strategy, visibility, company setup, licensing, learning pathways, digital transformation and the evolving education landscape.
Ahmad added:
“It was encouraging to meet and host the delegation at our business centre. The insights shared were highly valuable and many participants walked away satisfied with what they learned.”
Collaborative and Impactful Afternoon
The afternoon closed with an interactive Q and A and a facilitated networking session where delegates received tailored guidance, introductions and next steps for UAE market entry.
Phil Redhead, Education Partner, EdV said,
“It was a pleasure to work with our partners, Quantum Media, to support The Tutors’ Association’s trade mission to the region. We had many great conversations and we are looking forward to adding further value to the members’ organisations, supporting them to realise their aspirations in the UAE and beyond.”
Rachael Wilding commented,
“The Thursday afternoon was an intimate but powerful session with clear impact. We were able to support owners and founders with relevant and insightful knowledge while also personalising the networking conversations. It has been wonderful to continue the dialogue with delegates online and see how much the event resonated.”
Emma Burdett shared,
“Rooms like this change the trajectory for companies who want to win in the UAE. This region rewards visibility, credibility and relationships. Yesterday reminded me why I love this work.”
Laura Wojciechowski concluded:
“Our mission is to support international education brands with clarity, connections and market insight. We help companies position themselves with confidence, build the right partnerships and understand what truly drives success across the GCC.”
The UAE continues to be one of the fastest growing education markets in the world, with rising demand for digital learning, tutoring, teacher training, executive search and leadership development.
Quantum Media and WILD Talent Education offer end-to-end support for UK and international organisations looking to enter the region with the right strategy, visibility and partnerships.
For more information, see below:
Further Reading:
- Powerful New Venture Launches to Transform Leadership in the Education Sector Across MENA
- WILD Talent Founder Emma Burdett Joins Nova Business School Africa Board