Why Recognition Drives Employee Engagement
Employee engagement is more than a buzzword—it’s the foundation of a productive, motivated, and loyal workforce. One of the most powerful ways to build this engagement is through regular recognition events. When employees feel genuinely valued, their morale, motivation, and connection to the organisation increase dramatically.
According to Vanessa Northway, Executive Director of Education and Student Life at Heriot-Watt University Dubai, “Recognition isn’t reserved for major milestones. It’s about creating a culture where contributions, big or small, are consistently acknowledged.”
Celebration Week at Heriot-Watt: A Case Study in Recognition
At Heriot-Watt University, recognition is woven into the institutional culture through a much-anticipated annual tradition—Celebration Week. Held across all global campuses, it’s a full week dedicated to spotlighting achievements from academic staff, students, and support teams alike.
This week features a variety of events including talent showcases, spotlight sessions, and wellbeing-focused activities. It’s a vibrant mix of inspiration, reflection, and celebration that unites the community under shared values.
“Celebration Week reminds everyone—from lecturers to administrators—that they are vital to our success. It fosters a sense of pride and unity,” says Northway.
Peer Recognition Matters
One standout initiative during Celebration Week is the People’s Choice Awards. Unlike traditional recognition programs, this is peer-nominated and voted. Colleagues nominate those who’ve had a meaningful impact on their daily work lives—celebrating qualities like teamwork, creativity, and kindness.
This bottom-up approach makes recognition feel authentic. It’s not just top-down praise—it’s validation from those you work beside every day.
“Peer recognition resonates deeply,” Northway explains. “It reflects the true spirit of our community and strengthens connections.”
Living the Values Every Day
The real impact of Celebration Week lies in how it reinforces core organisational values—Celebrate, Belong, Collaborate, Inspire. These aren’t just themes for a one-off event; they guide the university’s year-round culture.
Northway emphasises: “We don’t wait for a calendar date to celebrate excellence. Daily appreciation builds a workplace where people thrive.”
Building a Culture That Lasts
While structured feedback and appraisals have their place, they must be complemented by everyday appreciation. A handwritten note, a shout-out in a meeting, or a quick thank-you message can all contribute to a culture of gratitude.
Scaled up through initiatives like Celebration Week, these small moments create lasting emotional resonance. They turn a workplace into a community where employees don’t just show up—they show up with purpose.
When Recognition Is Culture, Employees Thrive
Recognition events aren’t just symbolic—they’re strategic. They fuel belonging, boost morale, and elevate employee engagement to new heights. When people feel appreciated not once, but often, they don’t just stay—they grow, contribute, and lead.
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