As people across the region immerse themselves in the spirit of Ramadan, LEGO® Middle East places the spotlight on the little ones. This year’s campaign invites adults to see the world in one of the most meaningful ways possible: through the eyes of children.
Children are innately creative and inventive. Their imaginative minds constantly seek to understand the world around them, which results in new perspectives innocently built on how they experience the world around them. For children, there is so much that is new and exciting. Everyday moments are indirect learning experiences. They see everything with curious eyes, knowing there is so much to see, experience and enjoy each time.
For this year’s Ramadan campaign, #RamadanThroughChildrensEyes, LEGO® Middle East brings together children from all backgrounds to enquire what they remember or love about Ramadan and showcase the breadth of their imaginations.
Through this campaign, LEGO® Middle East encourages families to come together for quality time and build the world around them in a fresh light
Through this campaign, LEGO® Middle East encourages families to come together for quality time and build the world around them in a fresh light.“At the LEGO® Group we believe that children are our role models. We are truly fascinated by how children perceive the world, and in this case, we can’t wait to show Ramadan through their eyes,” said Ula Bieganska, Head of Marketing, LEGO® MEA.
LEGO® bricks are always an invitation to children and their parents to bring their imaginations to life through building. The creativity of children is limitless. In this campaign, LEGO® Middle East also emphasises the importance of inclusive play, stating that LEGO® play is for everyone, no matter their race, gender, language, or challenges they may face.
96% of parents say that play improves family bonds and helps improve the family’s well-being
LEGO® products offer unique play experiences that support children’s creativity and learning. Playing with LEGO® bricks provides children with endless possibilities and opens a whole new world of imagination.
One of the key findings in the LEGO® Play Well Study 2020 was that 96% of parents say that play improves family bonds and helps improve family well-being. We invite families to enjoy quality time together this Ramadan, by playing with their children and viewing the occasion through their innocent eyes.
Share your Ramadan creations on the LEGO® Instagram page by tagging @LEGOMiddleEast #RamadanThroughTheirEyes.