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Esports Isn’t the Future — It’s Now. NAS Dubai Students Prove It with EStars BTEC

by Anwesha Sengupta
NAS Dubai Students posing after the ESTARS BTEC in ESPORTS program

What if Your Love for Gaming Could Shape your Career?

At Nord Anglia International School Dubai, that’s exactly what’s happening. Since September 2024, students have been diving deep into the EStars BTEC in Esports, a Pearson-accredited qualification that transforms gaming passion into future-ready expertise.

What began with a handful of gaming enthusiasts from different year groups has evolved into a sharp, motivated cohort of aspiring industry leaders — all gaining real-world insights into one of the fastest-growing sectors on the planet.

But this qualification isn’t about how to play games. It’s about the business of esports — understanding the inner workings of global teams and players, analysing the organisations and tournaments that shape the landscape and exploring the infrastructure behind this $1.8 billion industry. The EStars BTEC in Esports puts students on the frontline of a digital revolution.

Transforming Passion into Professionalism

Throughout the programme, students didn’t just learn about the esports industry — they experienced it first-hand. Each student created their own esports organisation, complete with team branding, merchandise design, advertising campaigns, and funding strategies. From creative storytelling to strategic planning, they turned their passion into tangible, marketable skills.

Beyond the business side, the programme opened their eyes to the diverse career paths available within the esports world. They discovered roles in event management, marketing, broadcasting, content creation, and technical production — building respect for the work behind the screen.

Field visits, including a dynamic trip to Yas Creative Hub, added real-world context. Final group projects deepened their collaboration skills and brought a new level of professionalism to their work.

Leadership, Teamwork and Confidence Built Through Esports

“It’s taking learning beyond the classroom, and EStars have provided amazing opportunities for our students.”
Tom Douch, Head of Secondary, Nord Anglia International School Dubai

The course offered more than just academic achievement — it created a powerful sense of camaraderie. Students from different year groups came together to support, challenge, and inspire each other — growing into a tight-knit team, bonded by a shared love for esports and a clear vision for the future.

Why the EStars BTEC in Esports Qualification Matters

With the esports industry projected to reach over $1.8 billion globally by 2025, the EStars BTEC in Esports offers a future-focused pathway for students who want to be part of this evolution. From digital marketing to game analytics, the skills taught are transferable, relevant, and deeply aligned with the digital economy.

This course sets the foundation for further qualifications, including BTECs in IT, Digital Media, or Creative Technologies, and provides a gateway into roles in esports management, production, and entrepreneurship.

Join the Movement

This is more than an extracurricular activity — it’s a game-changing qualification that’s shaping future leaders, creators, and innovators. At NAS Dubai, esports isn’t just a subject — it’s a launchpad for success in the real world.

Ready to begin your journey into the business of esports? Explore the EStars BTEC in Esports programme today.

For more information about the EStars courses, visit the website below:

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