Building on the success of this year’s Disney Princess Collection, Bath & Body Works debuts another exciting new Disney-inspired fragrance collection for customers. Driven by strong consumer demand and overwhelming enthusiasm from fans of both brands, this next chapter delivers fans the same excitement but with a villainous twist.
Introducing The Disney Villains Collection
Introducing The Disney Villains Collection by Bath & Body Works — a spellbinding fragrance collection that captures the essence of two iconic Disney Villains, The Evil Queen and Maleficent. Inspired by Disney’s renowned storytelling and expertly crafted by Bath & Body Works’ perfumers, each scent immerses fans in a realm where mystery and mischief unfold in every note. More than just a product, this collaboration inspires powerful experiences that evoke emotion and spark imagination.
For the first time, this collection launches simultaneously in both domestic and international Bath & Body Works stores, making it easier than ever for Disney fans across the globe to explore their favourite Disney characters through fragrance. The collection will be available to shop on September 3, 2025.
Executive Insights on the Collaboration
Daniel Heaf, Bath & Body Works CEO:
“The customer demand and excitement we saw with Disney Princess in the US showed us that our formula is working and now we’re taking it global. As we continue building momentum through powerful brand collaborations like Disney, we remain focused on creating even more meaningful ways to engage consumers and position Bath & Body Works at the forefront of culture, innovation and storytelling.”
Liz Shortreed, Senior Vice President of the Americas and Global Softlines at Disney Consumer Products:
“Our first collection with Bath & Body Works in the US allowed Disney Princess fans of all ages to connect with their favorite characters in new and distinctive ways. We look forward to building on that success and enthusiasm with the new Disney Villains collection, as we continue to create products that celebrate creativity and sensory-driven storytelling through everyday experiences.”
About the Fragrances
Two brand new fragrances inspired by iconic Disney Villains Maleficent and the Evil Queen take center stage in this collection. The 20+ product assortment features an array of products including fine fragrance mist, body wash and cream, candles, hand soap and sanitizer, and decorative accessories that highlight key moments from each character’s story.
Evil Queen – Dark Red Apple, Vanilla Suede, Wicked Pear
The Evil Queen fragrance is a bold olfactory tribute to this striking Disney character—each note carefully chosen to reflect her dark allure and commanding presence. The crisp bite of dark red apple nods to her infamous poisoned fruit, while wicked pear adds a juicy twist of temptation. Vanilla suede brings a smooth, seductive warmth that mirrors her regal elegance, and the heart of caramel-spun sugar and glittering woods evokes the opulence and mystery of her enchanted realm which will leave you wanting more.
Maleficent – Sinister Plum, Midnight Berries, Mystical Woods
Maleficent conjures an aura of mystery with intoxicating notes of sinister plum, midnight berries and mystical woods—each element a reflection of her dark elegance and allure. The rich plum evokes her commanding presence, while midnight berries hint at her forbidden charm—deceptively sweet, yet shadowed by intrigue. Mystical woods ground the fragrance in the enchanted forest she calls home.
Availability in UAE
Bath & Body Works will launch the Disney Villains-inspired collection in stores and online on September 3, 2025. Bath & Body Works UAE customers can shop the collection online at bathandbodyworks.ae and in the Bath & Body Works app on September 3, 2025.
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