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The Natural Choice for Growing Kids

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Youngsters were encouraged to ‘Adopt a Fruit, Adopt a Vegetable’ at flagship Carrefour locations throughout the UAE. The initiative in partnership with Nestlé for Healthier Kids, aims to help 50 million children lead healthier lives by 2030.

Mascots representing various fruits and veggies toured 12 Carrefour stores in the seven Emirates over different weekends, helping bring to life a variety of characters created from fruits and vegetables with names and key benefits of each presented in a fun and interesting manner.

“Evidence from our various research indicates that children will adopt healthier eating habits if educated about nutritious food options and inspired how to choose for themselves,” said Yves Manghardt, Chairman and CEO at Nestlé Middle East. “We are committed to supporting parents in their quest to promote a healthy diet and lifestyle for their children and make healthy food both fun and the preferred for them. We also know very well that we can only materialise such an ambitious commitment through multi-sector partnerships.”

According to the World Obesity Federation, child obesity will continue to rise in the UAE, impacting 14.62% of its ’20 years and under’ population by 2020, and has become one of the top 10 health priorities in the region.