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The Biggest Innovation in Oral Care History

by Eddie Rayner

Oral-B, the industry leader in oral care innovation, is set to launch the iO™ toothbrush in the region, ensuring a professional level clean feeling is achievable at home every day. This latest addition to the brand’s line of electric toothbrushes comes after six years of intensive product research and development and over 250 patents from around the world.

Re-imagines brushing from the inside out

The UAE will be the first market in the MENA region to launch the innovative Oral-B iO electric toothbrush which, in clinical tests, provided a deeper cleaning of teeth and gums, allowing users to easily and effectively maintain oral health.

When compared to manual toothbrushes, Oral-B iO™ users experienced:

  • 100% more plaque removal after eight weeks vs a regular manual toothbrush
  • 100% healthier gums in just one week vs a regular manual toothbrush

For more information about Oral-B iO™, visit