Hasbro’s Play-Doh, a non-toxic modelling compound used by kids for arts and crafts projects, is celebrating its 65th year since birth to market. Sixty-five years of creativity embodied by children and limitless imagination have been discovered by kids worldwide. The genderless brand has successfully placed smiles on children’s faces and empowered them with the ultimate readiness for preschool and school activities. This year, as part of their ongoing determination to enhance children’s skills, the brand marks its 65th-year milestone with an exclusive product launch, the Ultimate Collection Pack of 65 cans. This limited edition pack can be purchased at ToysRUs stores and their dedicated online website in the GCC.
As of today, more than 4.5 billion cans have been sold, with almost 500 million cans being shipped worldwide every year. Rigorously tested, non-allergic and made mostly of water, salt and flour, Play-Doh has become the world’s number one Arts & Crafts brand over the years. With the brand’s value to consumers in always keeping children’s safety as their top priority, they have strived in offering safe products, age-appropriate and of the highest quality.
Marking 65 years of creativity and imagination, Play-Doh celebrates this milestone with an exclusive collection pack with children around the world
Honing in on the imagination and being able to help shape it for children, Play-Doh has helped to spark kids’ creative thinking, promote their school readiness, develop their fine motor and social skills, and provide them with a world of limitless imagination for the last 65 years. With multiple creative play benefits, imaginative play is the most important as it can develop skills critical for success. Children can come up with an endless variety of creations when playing with Play-Doh.
Play-Doh introduces children to colours, shapes, letters and more, and promotes preschool and school readiness by helping to encourage creative freedom, building communication skills, developing hand-eye coordination and reinforcing motor skills.
Besides hours of countless fun for kids, Play-Doh helps to:
- Develop fine motor skills
While your kids are moulding Play-Doh into different shapes, they are actually building up strength in their tiny hands. The acts of squishing, rolling, flattening, and more, helps your children develop muscles used in their hands for fine motor movements useful in the future, such as holding a pencil or using scissors at a young age.
- Calming for children
Playing with the compound can help ease tension, release excess energy, improve focus, and express emotions. When children feel stressed, sit them down with a container of Play-Doh and watch their worries fade away.
- Encourages creativity
There are an unlimited number of creations kids can make from Play-Doh, with numerous amounts of different colours. Creating objects from scratch encourages kids to stretch their imaginations and think in new and innovative ways.
- Enhances hand-eye coordination
Children probably pick up different materials and tools, such as rolling pins and cutters, along with Play-Doh. These tools, which come in various sizes, develop children’s hand-eye coordination by forcing them to manipulate the materials to fit their ideas.
As of today, more than 4.5 billion cans have been sold, with almost 500 million cans being shipped worldwide every year
- Improves social skills
Between sharing various colours, tools, and materials and spending ample time together with parents, friends, and classmates discussing and collaborating, children will get great practise with their social skills.
- Supports literacy and numeracy
It’s sometimes quite difficult to get children interested in learning, especially tricky subjects like reading or math. Play-Doh is a great tool for teaching children about counting, shapes, descriptions, and more.
- Promotes playtime
In today’s technology-driven world, kids are constantly drawn to the next gadget. Play-Doh can encourage time spent disconnected rather than glued to the TV set or a tablet. Play-Doh helps children slow down and focus on playing while using many senses and skills in the process.
Children can come up with an endless variety of creations when playing with Play-Doh
This classic toy has been around for decades, promoting creativity amongst kids everywhere, as children will continue to have fun and develop necessary skills for life. Play-Doh is delighted to be celebrating this achievement with many more decades to come.