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Pearson Middle East Hosts ‘Higher Education Steps Up’

by Eddie Rayner

Pearson, the world’s learning company, has announced its new online events series to highlight the expedited adoption of digital transformation solutions in the Higher Education and lifelong learning space and how it has led to rethinking the delivery of education to students.

The accelerated innovation and the need to embrace technological solutions for the education industry to remain competitive have helped many institutions achieve their strategic objectives of offering students flexibility in creating their own learning experiences. According to the recent Pearson Global Learner Survey, as students around the world experienced a major virtual transition in learning since the outbreak of the pandemic, they’ve gained life skills – both social and educational – that have opened their eyes to the importance of continued perseverance, finding silver linings, and reassessing future paths based on those new skills. Digital transformation and adoption have led students to many opportunities, including greater use of learning analytics, more control on the pace of their learning, access to recorded lectures, increased engagement, and wider access to education.

In continuation to bring the fundamentals of learning during and post the pandemic to light, Pearson Middle East has crafted a selective collection of fireside chats with key thought leaders, interactive workshops, eye-opening webinars, digital innovation events, and much more to support the Higher Education community in the Middle East to get together, learn something new, exchange ideas and get inspired.

Majid Mneymneh, Vice President Higher Education, Pearson Middle East, commented: “Even before Covid-19, there was already high growth and adoption in education technology, with global edtech investments reaching $18.66 billion in 2019 and the overall market for online education projected to reach $350 billion by 2025. Technology is bound to play a vital role in the new era of learning and teaching. Implementation of innovative techniques to teaching is becoming as important as innovation. The pandemic prompted a newfound urgency to reinvent the curriculum and offer flexible learning. To address the challenges in the new normal for the education industry requires a global approach and cannot be addressed by individual institutions. At Pearson, we aim to generate thought-provoking discussion with key industry leaders and educators through this series to support universities and educational institutions in the UAE and across the Middle East region at this challenging yet exciting time.”

The first webinar, on Tuesday, 6 July 2021, entitled ‘Optimise STEM Skills with Virtual Labs’, had Heather Myler, Head of Instructional Design, Beyond Labz, and Fouad Ibrahim, Digital Advisor, Pearson Higher Education, discuss strategies to support, engage and assess students with virtual immersive experiments.

The events series will build on Pearson’s efforts to take learning and teaching in a hybrid mode to optimise learning outcomes

On Wednesday, 7 July 2021, the organisation scheduled an interactive workshop to address the key Soft Skills for today’s changing work demands with Lamis Hezbawi – Learning Advisor for Career and Student Success, Pearson Higher Education. Most employers today complain of millennials, school leavers, university graduates or perhaps simply youngsters lacking the soft skills needed in today’s workplace. Lamis Hezbawi will dig deep into the relative importance of soft skills at the workplace and how these skills can be developed.

On Tuesday, 13 July 2021, another interactive webinar with Ahmed Samir – Learning Advisor at Pearson Higher Education, will highlight the importance of offering proctoring exams. The need to offer a consistent, streamlined testing experience and reach more candidates — even those in rural geographies — by providing the convenience of at-home testing has resulted in huge demand for proctored exams. The webinar will uncover the benefits of a fully web-based solution designed to run as a stand-alone experience to offer candidates the comfort and convenience of taking remote tests using their own equipment, with minimum prerequisites.

“The overall market for online education is projected to reach $350 billion by 2025”

On Wednesday, 14 July 2021, a fireside chat on ‘Refining College and Career Readiness to Improve Success’ with Dr David Conley, Professor Emeritus of Educational Policy and Leadership, University of Oregon, and Lamis Hezbawi, Learning Advisor for Career and Student Success, Pearson Higher Education, will address the development of the skillset and mindset that will help equip all students to succeed academically and professionally.

Tuesday, 27 July 2021, will host the last webinar for July with Helen Miller, an expert in Pearson MyLab and Mastering. The webinar will focus on MyLab Management and how it helps educators connect with students meaningfully, even from a distance. This digital platform helps educators activate learning to fully engage learners, assess their work online, and use interactive tools to decide what to teach and how best to teach it.

To learn more about the new online events series running through to December 2021 to support higher ed learners, educators, and institutions and to register for the webinars on Taking Digital Transformation to the Next Level, please visit: https://middleeast.pearson.com/Highered/about-us/news_events.html