OVS, Italy’s leading fashion brand for men, women, and children’s clothing, has launched its SS21 collection across all stores in the UAE. Its playful and contemporary aesthetic livens up classic themes as part of a new, modern take on the concept of elegance.
This season, everyday wear plays a key role, expressed in the Essential line, a range of functional, versatile children’s wardrobe staples, and in the Loungewear collection, consisting of sweatshirts, trousers and leggings, in an extensive range of colours, designed to ensure comfort during every daytime activity, from learning online at home to playing outside.
This spring-summer, pieces are designed to be easily mixed and matched and, with a selection of items made of organic cotton, are driven by an ethos of sustainability. This enlightened philosophy means that kids can do their bit to look after future generations and Mother Earth. Versatility and the ability to meet the practical requirements of everyday life also make a comeback in the theme of the Denim Revolution, which breaks the rules by using the bold coolness of jeans to break up elegant outfits and complete casual looks. Denim also has an eco-friendly vocation: since 2019, it has been produced without potassium permanganate and uses processes that consume less water.
Denim has an eco-friendly vocation: since 2019 it has been produced without potassium permanganate and uses processes that consume less water
The sustainability ethos behind the SS21 collection is also reflected in the choice of 100% animal-free padding in the Ultralight jackets. These colourful reversible down jackets – one side features a faded effect, the other solid colour – are ideal for the season of transition and feature innovative padding made of Dupont Sorona®, an ultra-lightweight fibre, boasting high thermal insulation, breathability and a small environmental footprint of 37% from renewable sources. The range of spring outerwear is completed by water and wind-resistant rain jackets, with eye-catching, contrasting details and zips.
100% animal-free padding in the Ultralight jackets
Comfy, stylish cotton and linen blend tops will also be very popular this season, used in timeless garments in neutral shades, with clean lines and relaxed, loose styles. The Positano line features the brightness of lemon and fades into the quiet calmness of whites and light blues, mimicking the unmistakable shades of the Mediterranean.