Home LifestyleParent Corner Osmo Launches Phygital Learning and Play to the Middle East

Osmo Launches Phygital Learning and Play to the Middle East

by Eddie Rayner

After a year of transitioning to screen-based learning, children around the Middle East returned to full-time in-class learning this August, with educators, parents and children now looking to update the way in which they learn.

Over the last 18 months, children across the region have spent more time at home, outside of traditional learning environments and have become more accustomed to dual learning – using both physical and digital learning platforms. Enter Osmo, founded by former Google engineers, Pramod Sharma and Jerome Scholler, now bringing a cohesive suite of learning tools to the Middle East.

Osmo is an award-winning STEAM brand,has been named one of Time Magazine’s Best Inventions, and is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. Osmo is sold in over 42 countries and has been embraced in more than 50,000 schools and 2.5 million homes in the United States, United Kingdom and around the world. Osmo brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence for children between 3 and 12 years old. Osmo is part of BYJU’S, the global leader in online learning.

Award-winning educational toys that integrate real learning with real play

Pre-reading Skills for 21st-century Learners

Research shows that while e-books and online ABC apps can be engaging for children, they sometimes hinder learning. The Osmo Little Genius Starter Kit ignites early learning through core, hands-on experiences:

  • Tangible ABC’s: Playful practice for pre-readers. Build letters with squishy, colourful sticks & rings. Over 500 vocabulary words.
  • Squiggle Magic: Create anything you want using sticks & rings and they come alive on the screen! Learn vocabulary, build artistic confidence, and develop fine motor skills.
  • Costume Party: Experiment with clothes and colours to make party outfits, then watch the characters react!
  • Stories: Hours of problem-solving fun. Mix and match costumes to find silly solutions to obstacles and navigate adventures.

Conquering Math through the Math Wizard Series for Kids 6-8 years old

Osmo’s new curriculum-inspired Math Wizard series allows kids aged between 6 – 8 years to experience math through fun, hands-on, narrative and adventure-driven games, which are self-paced to help kids build confidence and understanding in what they are learning, and are thus perfect for a digital home learning environment.

Shijo Jose, International Sales Manager, APAC said: “Interactive games in subjects such as math, for example, can result in higher engagement, improved computational thinking, and, simply put, are just plain fun! Additionally, toys and gamification – where game-like elements such as points, levels, and leader boards are added to learning exercises – are incredibly effective ways to keep young children (and even toddlers!) occupied while stimulating the brain.

“And the best part is, after using these fun digital education tools at home, once they get back to the classroom, studies show that they’ll be better prepared, with a better understanding of fundamental concepts, and more readily engaged with classroom learning.”

Osmo is a revolution in the education of children in the age of 3 – 12 years, integrating cutting-edge artificial intelligence technology with a physical device

Osmo has a variety of offerings to help kids expand their creativity, improve their problem-solving, develop motor skills, learn coding, spelling, math, reading and much more.

Osmo makes hands-on learning games in which children are able to use objects in the real world to interact with the digital world shown on their iPad or Fire tablets. Decades of research has illustrated that children learn best from hands-on education. Osmo’s games are geared toward embodied learning, meaning the games teach abstract concepts by connecting them to objects and actions in the physical world. Osmo games promote embodied learning through physical-digital interactions.

This year, Osmo was recognised[1] as one of the Best Tech Toys of 2021. Osmo is a revolution in the education of children in the age of 3 – 12 years, integrating cutting-edge artificial intelligence technology with a physical device that is played directly with their hands and senses. Through its simple yet fun way, Osmo delivers education to children in an interactive and well-proven technology solution that is both enjoyable for children and for parents.

Osmo games are designed for ages 3–12. For younger children, Osmo created the Osmo Little Genius Starter Kit, which includes four games designed specifically for kids aged between three and five years old. These games teach pre-reading, storytelling and fine motor skill development.

Osmo is available at Amazon, Virgin Megastore & other leading retailers in the region.

[1] Osmo Wins National Parenting Product Award