Mumzworld, the pioneer and leading e-commerce shopping destination for mothers in the MENA region, has announced the launch of Mumz Academy, a learning platform for mums.
Launched on 24 March, Mumz Academy will witness a live Instagram takeover of the Mumzworld Instagram pages (mumzworldcom for English and mumzworld for Arabic) by several prominent speakers and experts who will shed light on parenting and other tips to empower mums on their journey of motherhood.
“We are thrilled to launch Mumz Academy. This is a free service for our loyal Mumzworld customers. When a mother is on a continuous journey of learning, she is enriched with tools, information, and resources to make informed decisions. A mother who learns every day is an empowered mother. An empowered mother raises an empowered child,” said Mona Ataya, Founder and CEO of Mumzworld.
Mumz Academy is designed to empower mothers to make the most informed decisions for their children by offering them access to tools, information and communication channels to make these decisions. The free learning platform will connect and engage with mothers through seminars, training sessions, panels, talks, community and learning events and more. These sessions will enlist the region’s most sought-after experts from paediatricians to psychologists to nutritionists and more, covering the full spectrum of a mother’s journey from bringing daily advice on parenting, lifestyle and all things motherhood. Topics from pregnancy to pre-teens will encourage mothers to learn, engage, share and grow through a learning platform.
“With the introduction of Mumz Academy, we aim to create the largest community of mothers where they feel like they are part of not just a transactional but an experiential website. We have amongst the most loyal customers on our platform, and Mumz Academy is an effort to reward our loyal mothers and continue to inspire them, give them resources that are valuable and offer them a platform to engage with other like-minded mothers and experts to enrich them,” added Ms Ataya.
Mumz Academy is created particularly for mums who need to juggle that all-important work-life balance. It is a platform to support mothers across the MENA region, connect them with other likeminded individuals to form and nurture friendships, help when needed, and follow a buddy system to connect and network with each other.
Mumzworld is the first and only regional women-led e-commerce business, funded by leading regional and international institutional investors. It’s the #1 site for mother, baby and child services, with over 2.5 million mothers, and is the largest vertical with over 250,000 authentic products, of which 25,000 are exclusive. Working with over 4,800 retailers, distributors, manufacturers, and brands in the region and internationally, Mumzworld supplies to over 20 countries in the MENA region.