Emirates Official Store has launched Emirates Landing, a limited edition ‘father and son’ shorts collection in collaboration with sustainable fashion label, Joseph & Alexander. Launching mid-June, the collection uses recycled fabric derived from ocean plastics and eco-friendly ink in the textile designs. The shorts are a departure from the airline’s traditional red colour palette, with the famous aircraft designs in the Emirates Landing shorts collection use light blue and turquoise shades, mimicking the natural hues found in the earth’s oceans.
Alana Sorokin, Founder of Joseph & Alexander Founder, said that the Emirates collaboration provides a phenomenal platform to beckon consumers globally to begin tackling sustainability issues head-on: “The Joseph & Alexander and Emirates shorts tell a story, encouraging an educational conversation between adult and child around sustainable practices.”
The collection will be available online at www.emirates.store.com and across all Emirates Official Store locations in Dubai and Abu Dhabi.
Price for Boys is AED185 and for Men is AED280