Garnier has revealed a number of new milestones to help consumers make informed, environment positive choices ‘One Green Step at a time’ and strengthen their own commitment to Green Beauty.
Global Brand President Adrien Koskas announced these new initiatives as part of a global live-streamed panel event at EXPO 2020 Dubai with several high-profile environment experts from around the world including Stephanie Shepherd, Founder of Future Earth, Andrew Almack, CEO and Founder of Plastics for Change, Wawa Gatheru, Environmental Justice Activist and Imogen Napper, Marine Scientist, Researcher into Plastic Pollution, Nat Geo Explorer.
The raft of new initiatives centre around the launch of a new global educational campaign dedicated to sustainable consumption, produced by National Geographic CreativeWorks and featuring National Geographic Explorers, giving the public access to expert knowledge and real-world advice with the aim of empowering 250 million people to live greener on the planet by 2025.
Empowering 250 million people to live greener on the planet by 2025
National Geographic Explorers also helped create content to inspire the everyday changes participated in the panel discussion tackling the important question – Can Beauty Go Green? Subjects such as plastic and packaging, water scarcity and green sciences are featured in the content series, and practical advice is shared, all with the aim of making sustainability accessible and empowering people to make greener choices and take #OneGreenStep.