Nickelodeon is presenting its ’Extraordinary Me’ campaign in the UAE, a live-action interstitial series highlighting kids who are inspired by what they love doing and what they do extraordinarily successfully.
Nine-year-old Lamia, an Emirati rhythmic gymnast, and DJ Michelle, a professional female DJ, are included as the two talents coming from the UAE with inspiring life stories. The pieces will go live from Friday, 27 November 2020 on Nickelodeon, exclusively available on OSN across the Middle East. The series will also be available on the Nickelodeon website (http://en.nickelodeonarabia.com/), and on Nickelodeon Arabia’s YouTube channel. Shortly, the clips will be available on me.nickelodeon.tv, too.
With the objective to support and promote young talent, the Nickelodeon international campaign sheds a light on youngsters’ extraordinary passions, as well as their determination to pursue their goals. The series will kick-off with a two-minute video of the local girls, where they introduce themselves while addressing the audience and inviting them for a ‘behind the scenes’ tour of the shoot and set.
The campaign will feature eight children from all over the world, each with their own unique story, which be told by the voice of the protagonists, the kids, in their own language. The video´s voice over will inspire non-English speaking children to feel authentic to a local audience.
The only Emirati rhythmic gymnast, and the youngest athlete in the history of the UAE, Lamia started rhythmic gymnastics training at the age of five and won her first medal six months later at the First International Junior Championship in Dubai. Lamia has participated in six international camps and master classes with Olympic champions in rhythmic gymnastics. She won the ‘Achievement of the Year’ award at the Dubai Youth Olympics School in 2018.
DJ Michelle (@iamdjmichelle)
The youngest professional female DJ in the world, Michelle grew up watching her father’s spinning skills and listening to music. As a result, she developed an innate fascination with music. She is the youngest Brand Ambassador for Numark and Mackie – professional DJ and sound equipment brands. Recently, she also started to produce beats and is now working on her first single, in addition to her first book.
Through the campaign, Nickelodeon is providing a platform to extremely gifted children who wish to inspire young viewers and lead them to build something beautiful with their own passions. Whether it’s playing an instrument, excelling at a sport, helping the environment, or inventing the next big thing, this series will focus on everyday kids doing extraordinary things.